Locus Robotics

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Solo Brands Partners with Locus Robotics to Optimize Order Fulfillment Efficiency

September 12, 2023

Global lifestyle brand deploys AI-driven AMRs at Mexicali, MX facility  

Solo Brands partners with Locus Robotics in Mexicali, MexicoSolo Brands, Inc., a renowned global lifestyle brand committed to delivering exceptional products to its customers, and Locus Robotics, a global leader in autonomous mobile robots (AMRs) for warehouse automation, announce their strategic partnership to optimize and streamline its order fulfillment operations with the deployment of state-of-the-art, AI-powered Autonomous Mobile Robots (AMRs) at Solo Brands' fulfillment warehouse located in Mexicali, Mexico.  The deployment also represents Locus’s first AMR deployment in the Mexico region. 

 The AI-driven LocusBots work alongside human workers to seamlessly collaborate and augmenting their capabilities, eliminating unproductive worker walking time and eliminating physical strain of lifting totes and pushing heavy carts, dramatically improving the overall workplace quality and worker safety. 

"LocusBots work collaboratively alongside Solo Brands' workers, enhancing productivity, improving safety, and helping drive operational excellence," said Rick Faulk, CEO of Locus Robotics. "We are delighted to join forces with Solo Brands to speed order picking, lower labor costs, and deliver an amazing experience for their customers.” 

In today's fast-paced and competitive e-commerce landscape, efficient order fulfillment is a key driver of customer satisfaction. Solo Brands' decision to team up with Locus Robotics underscores its commitment to optimizing operational efficiency, reducing order processing times, and ensuring timely delivery to customers worldwide. 

"We are excited to partner with Locus Robotics to revolutionize our order fulfillment operations," said Brett Kulesza, Operations Vice President of Solo Brands. "The integration of these advanced AMRs will not only increase the speed and accuracy of our order processing but also empower our dedicated workforce to focus on higher-value tasks, further elevating our overall efficiency." 

With the deployment of these 16 Locus Robotics AMRs, Solo Brands is well-positioned to not only optimize its order fulfillment operations today, but seamlessly scale as demand grows, well into the future. The partnership reflects Solo Brands’ dedication to innovation and continuous improvement. 

About Solo Brands, Inc.:

Solo Brands, Inc. is a global lifestyle brand known for its dedication to offering exceptional products that cater to a wide range of consumer needs. With a focus on quality, innovation, and customer satisfaction, Solo Brands has established itself as a trusted name in the industry. Learn more at

About Locus Robotics

Locus Robotics’ revolutionary, multi-bot solution incorporates powerful and intelligent autonomous mobile robots that operate collaboratively with human workers to dramatically improve piece‐handling, case-handling, and pallet-moving productivity 2X–3X, while optimizing labor and making efficient use of warehouse space. Locus helps retailers, 3PLs, and specialty warehouses efficiently meet and exceed the increasingly complex and demanding requirements of fulfillment environments. Easily integrating into large-scale new and existing warehouse infrastructures without disrupting workflows, Locus transforms productivity without transforming the warehouse.

Headquartered in Wilmington, Massachusetts, Locus’s EMEA presence is centrally located in Amsterdam, with APAC presence located in Singapore.

In 2022 alone, Locus Robotics has won more than 17 industry awards, including being named to the Inc. 500 for the second year in a row and a 2022 IFOY Award for its Autonomous Mobile Robot Solution in the Automated Guided Vehicle (AGV/AMR) category.

Headquarters Location: U.S.A.