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May 27, 2025

Before You Buy: Why Warehouse Automation Live Demos and Peer Insights Matter

Author Icon Vered Tomlak, Sr. Director of Marketing Programs

Locus Insights Day

When it comes to warehouse automation, no amount of spec sheets, slide decks, or sales pitches can replace the value of seeing a solution live — at scale, in context, and in a real operating environment.

For operations leaders making critical investment decisions, confidence comes from more than just performance claims. It comes from proof points: walking the floor, seeing workflows in motion, asking hard questions, and hearing directly from the teams who build the system and those who run it day in and day out.

Testing a system firsthand and observing a live warehouse operation is a crucial part of evaluating any automation provider.

From Possibility to Practicality

Locus Insights Day GroupIt’s easy to talk about flexibility, scalability, or ROI, but it’s another thing to see a robot complete a full order in-aisle, watch workflows adapt in real-time, or hear a customer explain what deployment looked like from day one to day 1,000. These moments help move the conversation from "Could this work?" to "How would this work for me?"

That’s why we created Locus Insights Day, which is a focused, in-person opportunity to see warehouse automation up close and engage directly with the people behind it.

On a recent Insights Day, logistics professionals from retail, 3PL, healthcare, and industrial sectors came together for:

  • Hands-on demonstrations of live picking, putaway, and replenishment workflows
  • Candid discussions with product, engineering, and supply chain leaders
  • A customer facility tour to observe our Locus Robots in a high-volume retail operation
  • Peer insights, including interactive conversations with a retail customer’s operation team about their warehouse automation journey

Getting into a live operation can change everything. As one supply chain leader put it after attending the last Locus Insights Day: “I had a list of questions going in — and I didn’t fully understand how the solution addressed them until I saw it live and demoed it firsthand with customers that use it and the engineers that built it.”

Real Visibility, Lower Risk

Seeing a warehouse automation solution in action brings clarity that documents and slide decks can’t. It lowers risk by providing the full picture: How the system works, how it’s supported, and what performance looks like in a real-world environment. These interactions help remove uncertainty and help surface what’s scalable, what’s flexible, and what’s sustainable over time.

It also provides something just as critical: firsthand validation from those already using it.

For any warehouse leader evaluating automation, exploring a solution up close and in person is worth prioritizing. It allows you to pressure-test assumptions, get under the hood, and walk away with tangible insights and not just information.

What’s Next: Join Us

We’re excited to continue growing the Locus Insights Day experience with two formats:

  • Half-Day Events at customer sites across North America
  • Full-Day Events at our Locus Park headquarters, complete with demos, customer tours, and expert sessions

Our next Insights Day will take place in the Midwest this July/August, followed by a full-day event this October at Locus Park. If you’re interested in joining us at the next Insights Day, fill out our Contact Us form and note “Insights Day” in the comment box.

If you're actively exploring warehouse automation, we encourage you to see it in action — whether through Locus or another provider. Because when it comes to choosing the right solution, the best way to evaluate it is to experience it.

BIO


Vered Tomlak is a seasoned supply chain marketing leader and currently serves as Sr. Director of Marketing Programs at Locus Robotics, where she drives demand generation, customer engagement, and partner marketing. She works cross-functionally to execute integrated campaigns, guiding prospects through the buyer's journey and strengthening customer and partner loyalty.

Tomlak has deep expertise in the warehouse automation market, previously leading North American marketing efforts at Vecna Robotics. She is also an active member of the Material Handling Industry’s (MHI) Robotics Group and Marketing Professional Group, collaborating with supply chain marketers worldwide to identify market trends and advance industry research. Her background includes extensive experience in go-to-market initiatives, brand strategy, and project management.

Tomlak holds an MBA from the University of Massachusetts–Boston, specializing in strategic planning and marketing.