Rick Faulk, CEO of Locus Robotics, shares insights into how this retail period has changed, and the challenges merchants face.

With August just around the corner, retailers and brands are gearing up to meet the demands of “peak season,” which Rick Faulk, chief executive officer of Locus Robotics, describes as a “retail phenomenon” that has been amplified in scope due to changes in consumer behavior since the pandemic.

Here, Faulk explains peak season and the opportunities and challenges it presents for online merchants as well as giving an update on the Wilmington, Mass.-based robotics-powered fulfillment company.

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