Psycho Bunny Triples Fulfillment Productivity with Saddle Creek and Locus Robotics

The Challenge

Founded in 2005, Psycho Bunny originally sold its products primarily through department stores like Dillards, Nordstrom, and Bloomingdales. When Alan Brandman acquired full ownership of Psycho Bunny in 2021, he set out to transform it into an omnichannel company. As the company’s business model has evolved, so has the complexity of its fulfillment requirements. Improving efficiency, scalability, transit time, and cost were high priorities. Recognizing a need to address those issues, Psycho Bunny turned to Saddle Creek Logistics Services to provide both ecommerce and retail fulfillment. In 2022, they transitioned fulfillment operations to the 3PL’s new 544,000-square-foot shared-space facility in Walton, Kentucky. Saddle Creek supports Psycho Bunny’s new store launches with dynamic, demand-based weekly store replenishment. With inventory and order volume rapidly exceeding the original operational footprint, the companies collaborated to refine the fulfillment solution to better support retail drops and replenishment.

The Solution

With growing consumer demand, processing orders quickly and efficiently is critical. Saddle Creek utilizes a fleet of Locus autonomous mobile robots (AMRs), both Origin and Vector, to speed up cycle times for ecommerce orders.

The Results

The robots significantly reduce the time associates spend walking in the warehouse, allowing them to focus their energies on picking. As a result, productivity can double or even triple and, in turn, reduce labor costs. Locus Vector AMRs, which can support up to six large totes at once, are ideal for picking larger-quantity retail orders. Saddle Creek’s warehouse execution system (WES) can group like orders together and wave them to the robots for additional efficiency. In addition to supporting order picking, Saddle Creek began using the Vector robots for directed put-away. Loaded at the dock, they transport products to the aisles to be received into the pick face and then carry remaining products to bulk storage. The robots also handle replenishment.